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Leadership Team

DAVID MICHAELS

CO-FOUNDER/MANAGING DIRECTOR

David grew up in New York and received his undergraduate Economics degree from SUNY at Oneonta and followed by graduate school in Geography- International Business at SUNY at Buffalo.

He moved to Australia in 1990, where he worked in the field of Export Management and became a successful entrepreneur, having created two companies, one in telecommunications which was sold to GlobalOne (Sprint), and the second one in software which was acquired to Isis Communications PTY.

His own personal experience with hair loss lead him to start treatment using laser therapy in a hair clinic in Sydney. He was very impressed with the results, but soon realized that this type of treatment was out of reach for many people. He aspired to develop the same technology in an affordable home-use device that would be available to people around the world suffering with hair loss.

In 2000, he moved to Florida, and co-founded Lexington International, LLC, to develop and bring to market the HairMax LaserComb. HairMax was launched in 2001 and revolutionized how people treat their hair loss and thinning hair. His greatest satisfaction however, comes from knowing that HairMax has greatly enriched the lives of countless thousands of men and women around the world.

David continues his mission to help people feel great about their hair and improve their lives by continually seeking the latest technology, formulas and treatment protocols to safely and effectively treat hair loss and help re-grow denser, fuller more vibrant hair.

ALENA MICHAELS

CO-FOUNDER/ART DIRECTOR

Alena is a co-founder of Lexington Intl. With over 15 years of experience in marketing and graphic design industry, Alena’s expertise as a creative professional is to manage and contribute to all creative arts. Her creative expertise in overseeing the development and creation of our art work over the past 14 years has been instrumental in enabling the HairMax to become the trail blazer and market leader in laser phototherapy treatment of hair loss worldwide. She’s a devoted mom to 2 children. Her spare time is dedicated to Energy Healing.

RANDY VELIKY

CHIEF TECHNOLOGY OFFICER

Randy joined Lexington in 2003 as Chief Operations Officer and Chief Technology Officer. Randy came to us with a broad back ground in electrical engineering and sales management. Randy has made extensive contributions to Lexington over the past 10 years, by helping to understand how to employ laser light energy to treat hair loss. To accomplish this, he has worked with some of the leading doctors and hair loss researchers to learn about the causes of hair loss. In addition to product development, Randy is the on air representative for HairMax on various television shopping channels worldwide.

JIM SMERIGLIO

DIRECTOR OF MANUFACTURING/PRODUCT DEVELOPMENT

Jim joined Lexington in 2010 as Director of Manufacturing and Product Development.  Jim brings with him 30+ years of leading edge electronics manufacturing experience.

LEONARD STILLMAN

VICE PRESIDENT, MEDICAL AFFAIRS

Len joined Lexington in 2007 as the Director of Professional Services in charge of medical marketing, and developing and maintaining relationships with dermatologists and other medical audiences. Len has been involved in dermatology marketing and business development for 45 years. During his career, he has worked for a number of top dermatology companies including Hoffmann LaRoche where he launched and managed the anti-acne drug Accutane for 13 years.

FRANCESCA DUBSKY

MARKETING DIRECTOR

Francesca Dubsky, serves as Director of Marketing for HairMax, an innovative beauty brand, offering consumers advanced and innovative topicals and treatments for thinning hair and clinically proven, hair growth laser medical devices for at-home use.

Francesca’s mission is to increase awareness of the brand, and strengthen the position of HairMax as the market leader in hair growth devices and products. She has extensive experience in the development of a diverse mix of creative and impactful promotional media campaigns, proven to positively impact ROI.

Francesca joined HairMax in 2008 as Director of Internet Projects and was named Director of Marketing in 2011. She leads a team in the development of advertising, marketing, social media, product training and educational programs, based on customer insights to drive growth. She is proficient in video production, including direct response television, media buying, digital & print advertising, copy writing, social media, media relations and PR.

Francesca is a frequent blog contributor for HairMax on QVC.com and beauty industry magazines such as Modern Salon and maximizes sales through collaboration with prestige retailers, in support of in-store and online HairMax presence.

LEVI GOLDMAN

CORPORATE COUNSEL

Levi joined Lexington in 2015 as Corporate Counsel. He brings significant legal experience, having worked as a corporate attorney at the leading international law firms of Sullivan & Cromwell LLP, Proskauer Rose LLP and DLA Piper LLP. As a corporate attorney, Levi worked on large-scale mergers, acquisitions, corporate finance transactions and other securities offerings and counseled clients on governance and general corporate matters.

Levi received his JD, summa cum laude, from the University of Florida, Levin College of Law, and his BA, summa cum laude, from Brooklyn College. While in law school, he was a member of the Florida Law Review and was active in other student organizations. Levi is admitted to practice in New York and Florida and is a member of the New York and Florida bars.

 

LARRY SWENSON

STRATEGIC ADVISOR

With over 35 years of marketing and sales experience with Fortune 500 companies, Larry has worked with the HairMax team for the past five years on several major new business development projects. He has guided the company in launching HairMax products through premium retail and e-comm channels. He also led a key branding and product packaging graphics update as the products were launched at retail. Larry enjoys an occasional round of golf and spending time with his family and Golden Retriever named Tobey.

Sales and Customer Service

LAURA FURMAN

DIRECT SALES MANAGER

Laura came to Lexington in 2010 to handle Direct Sales and provide Customer Service. She was promoted in 2014 to help develop and implement sales and marketing strategies for the salon business of the company. Her job is to create partnerships, and educate and train new distributors on the benefits of our products. Her skills in fostering lasting relationships with distributors, will greatly expand sales from the medical aesthetics, luxury salon, resorts, and spa segments of the business. In her spare time, Laura enjoys spending time with family and friends.

KRISTIN PEACOCK

PROJECT MANAGER/EXECUTIVE ASSISTANT

Kristin joined Lexington in 2014, having come from Hair Club for Men. She is responsible for project management, supporting sales and customer service, and overseeing human resources. She likes running, being a Mom to her young daughter, and spending time with her family.

JESSICA RIVERA

GRAPHIC DESIGNER

Jessica joined us in 2013 to work in the graphic design area. She assists in the design of medical and consumer marketing media, including advertisement and promotion material layout and relevant artwork. Jessica also assures that all media material is up to date as far as copy and design. In her spare time, she interested in photography of all types.

AMANDA TROST

WEB & GRAPHIC DESIGNER

Amanda has over 7 years of web design and development, print & marketing skills and creation. From working for a fortune 500 to various smaller design agencies, her abilities have aided in all aspects of the industry. In 2013 she received the “Summit International Award” for design and has been nominated countless times for others. As a team leader, she has exceeded company goals during her tenure working for several digital design companies. Amanda has helped Lexington International with both the daily website needs as well as print marketing and displays for retailers.

GREG RIOFRIO

CUSTOMER SERVICE MANAGER

Greg joined Lexington International in 2014. He is a sales and customer service representative, responsible for handling sales, customer service and warranty issues. Handles Amazon and online accounts. He is a Devoted father and enjoys living in South Florida.

CHRISTOPHER LATORRE

SALES ACCOUNT MANAGER

Chris joined the HairMax sales team in 2015 as the International Sales Liaison and brings with him 6 years of Sales/Account Management experience. In this role, he is responsible for the acquisition of new accounts as well as the maintenance and growth of existing clients both internationally and domestically. Chris is a proud new father to his baby boy Cameron and during his off time, he enjoys spending time with his son and family.

Production, Quality and Fulfillment Team

SERGIO BORJAS

QUALITY SYSTEM MANAGER

Sergio joined Lexington International in 2014 to manage the Quality Assurance Department. He is originally from Honduras and is a Mechanical Engineer with many years of experience in Manufacturing and Quality in the Electronics Industry. Sergio is happily married and has two children who live in New York City. In his free time Sergio enjoys being with family, spending time with his wife of 30 years, meeting new friends, and having great BBQ’s surrounded by good music and conversation.

CHRISTIAN STANBURY

PRODUCTION MANAGER

Christian joined Lexington in 2010. He is in charge of the fulfillment function for all major accounts such as QVC. He assures that all shipments have the correct products enclosed, that it is packed properly for shipment. He enjoys building web sites and mastering new state of the art computer applications. Christian keeps the staff smiling all day.

MIGUEL AQUINO

SHIPPING

Miquel joined Lexington in 2010 as a shipping clerk and I assure that all the shipments I make are filled correctly and completely. He enjoys motorcycling all over South Florida. Miquel is newly married and a new dad.

VILMA BEYER

SENIOR MANUFACTURING TECHNICIAN

Vilma joined Lexington in 2010 enjoys working as an assembly technician for the HairMax, assuring that they are assembled to high standards. She likes to watch a good movie and also likes to shop.

EMILY QUACH

LEAD MANUFACTURING TECHNICIAN

Emily joined Lexington in 2010 and is the lead assembly technician and ensures that the assembly process for the HairMax complies with all manufacturing regulations. She enjoys spending as much time as she can with her family.

ANTHONY AUSTIN

DISTRIBUTION ORDER FULFILLMENT LEAD

Anthony joined Lexington in 2012 and leads the order fulfillment effort for the distributor accounts. He assures that the products assembled and shipped correctly. He follows basketball and football and enjoys entertaining family and friends with his expertly prepared BBQ.

JOMARIE CAMERON

MANUFACTURING TECHNICIAN

JoMarie joined Lexington in 2012 and assembles the HairMax making sure they meet the exacting manufacturing standards for the devices. In her spare time she enjoys swimming and boating. She also is the proud grandmother of 4 boys

IRENA GLOWACKA

MANUFACTURING TECHNICIAN

Irena joined Lexington in 2012 and works on the assembly of the HairMax devices. She also works in the warehouse to help in the shipping of the HairMax to various accounts. She too likes to spend time with her family and enjoys preparing Polish specialties for their enjoyment.

FREIDA HARRISON

QUALITY ASSURANCE

Freida joined Lexington in 2012 and works to assure that any devices that are returned for any reason such as warranty issues, are tested to identify the reason for the return. She loves basketball and plays in a softball league.

DANUTA RUDZINSKA

MANUFACTURING TECHNICIAN

Danuta joined Lexington in 2012 and works in our manufacturing and assembly area. She brought with her over 17 years’ experience in the electronics industry. She is a world traveler, enjoys reading, and most of all enjoys spending as much time as she can with her daughter and granddaughter.